fashion
Sustainable Fashion: What the Marketing Gets Wrong
Most 'sustainable fashion' marketing is greenwashing. The signals that genuinely indicate a more environmentally honest piece are different
A practical fashion resource for women who value style but aren’t obsessed with chasing every seasonal trend. The focus is on a long-term wardrobe, mindful shopping, and adapting trends to real life (the office, motherhood, women over 40). What sets it apart from glossy magazines is the absence of unrealistic styling—only looks that are easy to recreate.Thoughts, stories and ideas.
Most 'sustainable fashion' marketing is greenwashing. The signals that genuinely indicate a more environmentally honest piece are different
Cost-per-wear is the single metric that resolves most wardrobe-spending arguments. A £200 coat worn 500 times costs 40p per wear.