John Lewis, M&S, Selfridges, House of Fraser all offer free personal shopping. The service is widely underused — most customers don't know it exists or assume it's for premium buyers only.
What it actually involves
Pre-appointment consultation about budget, sizes, style preferences. Personal shopper pulls items they think will work. Private fitting room session. No obligation to buy. Best for: capsule wardrobe building, occasion outfits, post-pregnancy/post-weight-change wardrobe refreshes.
Book one appointment annually. Free service that often produces wardrobe wins you'd not have found alone.